Entries are invited from tourism businesses that can demonstrate active engagement with key international bodies and tour operators to grow international tourism to NI.
Entrants must be able to provide evidence of:
- Working collaboratively, planning for growth and actively engaging with international bodies and tour operators
- A strong commitment to providing an authentic Northern Irish experience which delivers a sense of place for the international visitor and has resulted in quantifiable increased business.
Following initial shortlisting by the judging panel, this category will be further assessed by presentation to decide final winner.