Best Use of Digital Technology to Improve the Visitor Experience

This award recognises tourism businesses that have leveraged technology in innovative ways in order to deliver a step change in their visitors’ experience.

Category Criteria
Entrants must be able to demonstrate and describe:

  1. ‘how’ they have used technology in an ‘innovative’ way, i.e. the application of technology to support a more seamless visitor experience, or animating and uplifting an existing experience or launching a new experience.
  2. ‘what’ the impact of this innovative approach has been, i.e. the impact of the innovative application including visitor feedback.

2019 Finalists

Carrick-a-rede Online timed ticketing system 
National Trust

Hello Maritime Mile
Belfast City Council

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