This award recognises tourism businesses that have leveraged digital marketing techniques in order to grow the number of tourists coming to Northern Ireland, enhance the visitors’ travel experience, drive consumer engagement and/or increase business competitiveness.
Entrants must be able to demonstrate and describe:-
- the objective of the campaign;
- the approach taken and;
- the impact on delivery of business objectives.
All entries must describe activities undertaken within the past year and completed by 18th January 2019.
Shortlisted entries in this category will be further assessed by presentation to decide final winners.