Entries are invited from accommodation providers who are actively engaged with Tourism NI, or members of the Grading Scheme. Where an individual trader or business is the applicant to the category, they must have been trading for at least one year at the time of application.
Entrants must be able to demonstrate:
- How they make the visitor stay a remarkable and memorable accommodation experience, i.e. through delivery of excellence at every touch-point of the visitor experience.
- How they make the visitor stay an authentically NI accommodation experience, i.e. utilising local stories and incorporate local food and drink provenance, to deliver something that is unique to NI. This would be measured through quality rating, guest reviews or evidence of working collaboratively with other tourism partners (or animation of such within the accommodation stay itself)
- A clear understanding of their target customers
- Collaborative working with other visitor centric businesses, i.e. discounted rates for eateries, attractions, activities, airport pickups, business referrals – all of which will inspire visitors to explore beyond the accommodation.
Shortlisted entries in this category will be further assessed by Mystery Shop to decide final winners.